I always workout first and then start my day
Laura Berens is a wellness coach and founder of Love and Fit a genius range of activewear for women pre, mid and post pregnancy. Laura first came up with the idea when she had her first child. As an active mother wishing to get back in shape post pregnancy, she couldn’t find a sports bra that was suitable for nursing too.
After a year of intense research she came up with the Fit Mamma Nursing Sports Bra which offers ultimate support, comfort and drop down panels so women can nurse easily whilst on the go. Laura then went on the design a range of leggings forwear pre, during and post pregnancy that won’t ride down or dig in. Today the range has expanded to include other mom friendly sports bras (including a Hands Free Pumping Sports Sports Bra) as well as accessories and loungewear.
35 Thousand spoke exclusively to Laura to discover what makes this entrepreneur and her business tick.
“Driven, funny and passionate”
“I own an activewear clothing line that is built for woman in all stages of life. We sell online as well as wholesale into other small stores around the USA.”
“I work out of my home office.”
” New items launching and hearing from our customers”
“Operational things like counting inventory, shipping assistance and accounting.”
“Chrissy Teigen shouting out our leggings on social media and being featured on The View And GMA.”
“Just keep doing the work. If you have a dream or goal, you just need to continue to do the work.”
“I have to young daughters age 6 months and 5 years old. So I keep pretty busy with them and running my business.”
“Going to an indoor GYM! Heading back to work at home and work with my team, then head out for dinner with the family or friends at times. “
“Home workouts, kids both at home and trying to work while taking care of them both.”
“Oh yes of course. Personally I feel things have gotten better as we have a new baby and me and my significant other have had way more time to communicate and be together.”
“Issues with work (product didn’t come in right or issues with any customers not loving our items) I’m a perfectionist!.”
“Keeping up with my workouts has been a big thing for me, even just walking around the neighbourhood when I was pregnant helped a lot.”
“Going outdoors, making sure to still connect with family and friends via Facetime or Zoom.”
“Yes, it has made really think about what is important in life and what we REALLY need.”
“YES!! I love to travel and just starting to get out more and more now. Planning another trip to see my family in the Midwest soon hopefully.”
“Well it’s a diaper bag right now! But lipgloss usually and sunglasses aside from stuff for the baby.”
“Routine! I always workout first THEN start my day. I usually actually respond to urgent emails on the stairclimber now that gyms are open. Then when I get back home to my computer I don’t have so much to do.”
“Athletic and casual for sure these days but sometimes I can get dressed up.”
“Leggings, sports bras, tennis shoes, casual shorts and casual tops.”
“At least tripled growth. Hopefully selling more wholesale as well as building out the items in our line.”
“It’s never too late to be who you want to be.”
If you enjoyed reading this then you will love the rest of our How She Carries On series with inspiring entrepreneurs such as Whitney Bromberg of FLOWERBX and fashion and lifestyle brand owner Rae Feather.