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We asked 35 Thousand founder Misty Reich about herself, this website and what else lies in store.

Tell us about yourself in a few sentences…

“I’m a Texan living in London, a Town and Country girl. I’m a wife, mom, Christian, animal lover. I’m a coach, CEO/Entrepreneur and board member.”

Tell us about 35 Thousand…

“35 Thousand is about the intersection of women building careers and fulfilling lives and travelling.  Juggling all of those things is so hard, and when it works, it is so so rewarding.

We also aim to support women on their journey to juggle all of this by developing products that make it all easier and more beautiful, and create a community where we can share the ups and downs and all the tricks to make it work.”

How did you come up with the idea for the brand?

“I realised that I am not the only one struggling with life on the road, career and life outside of work.  Throughout my career I have spoken with so many women who are so talented but not going for the big jobs because it all looks too daunting- they don’t see how their personal aspirations can gel with their career goals so career gets sacrificed and I don’t think that is right. 

If we can collectively share our hacks and improve the tools and resources available to women who are out there trying to make it happen I believe we can make a difference in terms of women staying and climbing higher on the ladder. Ultimately we want to see more women fulfil their potential, in career and beyond.”

35 thousand misty reich
Misty Reich (Image by Annalisa Burello)
What role will the website play in this aspiration?

“We love a lot of different things: Beauty, Wellness, Career Inspo, and travel, and there are loads of great resources out there for each of those things but there’s not a place where all of them come together with us (career gals) in mind.

Our hope is that the website becomes a destination for all of us to find stories of women who have made it to where we want to go, and understand some of the detail behind how they did it.  35 Thousand is a lifestyle/travel/beauty/career mash up that we have been looking for.”

What can we discover on the site?

Inspirational stories of women who are juggling all the things and insight into how exactly they are doing it.

Information to help you navigate more successfully, safely and beautifully

Product recommendations that are tested and proven by gals on the road.”

What for you is a must-read?

“The ‘How She Carries On’ section – I will never tire of learning from other women.”

Who’s in your team?

“We have a small but mighty team and some of the agency best partners in the business

You’re a business coach – what’s the best piece of advice you could ever give?

“I don’t know if it is the best single piece of advice but something people would probably say they hear a lot from me:

You are good. You have opportunities, weaknesses and challenges, but get in line behind the rest of us because we all do!  The trick is to figure out the best coping mechanisms to keep your opportunity areas/weaknesses from derailing you, put them in place and then move on. Stop obsessing about what you aren’t good at and go spend all of your energy building your strengths into towering strengths.”

What is next to come from the brand?

“We have been working since October 2017 to research a very special set of products that will make our experience as women on the road more beautiful and effortless.  Watch this space!”

Main image credits from top left: Sunglasses Finlay & Co, MemoBottle, Chanel Les 4 Ombres in 354 Warm Memories, Gogi Collection Wireless Bluetooth headphones in Rosegold, travel wallet – stylist’s own, perfume Frederic Malle Potrtrait of a Lady.

Rosemary Ferguson is a model, author and nutritional therapist. Here, she talks us through how she manages life on the go.


What luggage do you travel with?  

“I use an Eastpak holdall and a vintage Louis Vuitton suitcase. It’s a mix of functionality and being chic(ish)” 

What do you use for hand luggage?  

“I use either a Nike rucksack or my Smythson tote bag. I can fit everything in there – travel documents, liquids, blanket, socks, you name it!” 

What’s in your carry-on/ hand luggage that you never leave home without? 

“I can’t leave without my wide range of tinctures, face oils, serums and bag of hydrating beauty. Some of which include a lovely Contour Lift Effect, Dewy Glow Botanical Oil by Orveda $225.00. I also love Penny Frances Apothecary who has a lovely Rose Geranium and Hibiscus flower Botanical mist $29 which is perfect for instant hydration. I am also a big fan of Augustinus Bader‘s The Rich Cream.” 

rosemary ferguson is a big fan of augustinus bader's the rich cream
Rosemary is a big fan of Augustinus Bader’s The Rich Cream, $265

What’s your approach to eating on travel day?  

“Depending on the time of travel, I make sure food leading up to my flight is hydrating, full of fibre to keep things moving and rich in protein, fats and vegetables as opposed to carbs. I think this is really important as travelling is quite sedentary.” 

What’s your approach to skincare when travelling and flying? 

“HYDRATE. Drink plenty of water throughout the flight. I always take a hydrating serum and face oil especially on long haul and apply that to keep my skin hydrated and feeling fresh, before I land.” 

How do you approach your wardrobe on the road?  

“I’m not the sort of person who has new outfits every day. I always plan what I’m going to wear but make sure that shoes can be worn with a few outfits, and that also goes for jumpers, vests and T-shirts. I always  take jewellery to accessorize.” 

What do you wear to travel? 

“I tend to always wear a good pair of jeans and a classic black t-shirt or vest and some black ballet pumps. I also always take some silk pyjama bottoms or cashmere joggers on the plane and change.” 

Do you have any in-flight routines? 

“I always change into pyjamas when flying long haul and I also take a massage ball to roll with my feet whilst seated to promote blood flow. I also try to stick with the time zone I’m going to, so if it’s night time where I’m heading, then I’ll try and sleep or I’ll read and rest. This game plan doesn’t always work but it does help at the other end.” 

Plane food or own-food? 

“I eat plane food but always opt for a gluten free vegan meal as it’s less irritating to the gut.” 

Do you carry snacks with you when travelling and if so what? 

“I always take my own snacks like nuts, seeds, protein balls, crudité and hummus so I have something healthy at hand.” 

What do you read, listen to and/or watch in flight? 

“I love podcasts, which changes depending on what the theme is that month. I’m a big fan of Dr Mark Hyman ‘The Doctor’s Farmacy’ which I’ll usually download before a flight. I also like a good series on the plane or a comedy like The Big Bang Theory.” 

What is your seat preference and why?  

“Window seat always as it feels like I have more room.” 

Do you have any safety measures when travelling? 

“Not really. I just like to ensure there is always enough time to reduce any possible stress.” 

If you are a nervous flier, how do you cope? 

“Through all the years of travelling with modelling I’ve never been a nervous flier. However Rescue Remedy $11.37 is a great thing to have on hand if you are. Another would be CBD oil.” 

Is there anything you take onboard to feel ready on touch-down?  

“I always change back into my jeans and I feel naked without perfume. A spritz of Penhaligons Malabah or Dior Rose Gipsy $220 and I’m good to go.” 

Rosemary feels naked without a spritz of fragrance and loves Rose Gipsy by Christian Dior
Rosemary feels naked without a spritz of fragrance and loves Rose Gipsy by Christian Dior ,£200


What is the best experience you have had travelling for work and where was it? 

“It’s really hard to pick one. I’ve been super lucky and been to some amazing places – The Bolivian salt planes were pretty amazing. More recently I went to Elsewhere in Goa, where I did a yoga retreat at Ashiyana and learnt about Ayurvedic methods. It left me feeling amazing and so inspired.” 

What was a terrible travel experience that wasn’t funny then, but is now? 

“Driving from London to Deia in Majorca. To sum up, there were forest fires everywhere, all the main highways were closed and we opted for a cross country route which resulted in a completely shredded tyre on top of a deserted mountain at night time. Then we missed the ferry. Oh and we had 3 kids and 3 dogs in the back of the car.” 

What do you do before a trip to ensure life at home runs smoothly whilst you are away? 

“I make a thousand lists and make sure everything is scheduled and completed before I go. I also have a little team that run things whilst I’m gone. “ 

How do you keep connected to loved ones whilst on the road? 

“Facetime, Whatsapp groups, emails…” 

What situations related to travel do you find hard? 

“Delayed flights are never good as you plan everything around reaching your destination at a certain time” 

How do you make your hotel room feel like home? 

“I love to have all my skincare products out in the bathroom with my straighteners laid out by the mirror. Also I make sure I have great lounge wear to put on if I’m ever in the room relaxing.” 

How do you manage your wellbeing when away?  

“When I’m away I always try to meditate in the morning for about 5 minutes and do some form of exercise whether that’s a run, walk, hike, dog walk, or yoga. I also always take my supplements wherever I go to which keeps me feeling well.” 

Do you have any do’s and don’ts about nutrition and food when travelling? 

“Eat plenty of fibre, good fats, hydrate a lot and take in as much green veg as and when you can. Avoid processed food and sugar as they will only make you feel worse and irritate the balance in your gut.” 

How do you manage your mindset if you feel overwhelmed when away from home? 

“I’ll make a call home, talk to my kids, husband and our little sausage dog. Or I arrange to do something nice like a massage, go for lunch or take a Yoga class.” 

Is there any outsourcing that you do to ease the burden? 

“I have the most amazing team and a sensational PA and they help with a lot of planning and logistics.”  

What are your tips for combating jet lag physically, mentally and facially? 

“Hydration – it’s so simple but so crucial. Next , take a probiotic to help your gut plus a fibre supplement to get things moving and maybe 4000mg of vitamin C to keep your immune system up. Make sure you get as much natural sunlight as possible after travelling to help reset your body clock.

Facially I would say always have a great hydrating sheet mask to hand… I like the Decorte and Verso ones.”