Former makeup artist Bobbi Brown and founder of new wellbeing brand Evolution18.com on her coping strategies and her current passion for cleaning during lockdown.
How are you right now? How do you feel?
“Right now, I’m great. I just used a new Dyson vacuum and it really works. Needless to say, I spend a lot of time cleaning these days. In general though, I’m really okay. Some moments are better than others, but I’m trying to be positive, and I have many reasons to be grateful.”
What’s happening business-wise amidst the Corona Crisis?
“It’s definitely an interesting time. Our retail EVOLUTION_18 sales are definitely not as strong as they were, but they are doing better than we expected. And as a silver lining, our direct-to-consumer business is doing quite well. People are focusing on their health at home now more than ever.”
What are you most worried about currently?
“I’m most worried about the health of people I love. I’m also incredibly concerned about all the people that don’t have food to feed their families and money to pay rent.”
What are your coping strategies?
“Every morning and evening, I go on a walk and call a friend, a ritual that I find lends itself to deeper connection with loved ones who I haven’t spoken with as often as I would’ve liked.
Recently I called my dad, who continuously inspires me. He reminded me that it’s all about perspective. So I’ve been choosing positivity. I’m staying hydrated, moving my body, taking breaks from my phone, adding a scoop of EVOLUTION_18 Collagen Powder $24, to my smoothies, and enjoying this family time. And of course, I love to make a clean cocktail at night with vodka and green juice to calm down.”
What are your priorities currently?
“Right now at home, my priorities are to take care of my health, take care of my family, keep up with the laundry and housework, and meet with my team over Zoom. I’m also staying open to any opportunity that comes my way—especially to spread positivity and help people adjust to these times.”
Personally how are you managing your wellbeing and that of your family?
“If I’m in a funk or a bad mood, I try to shake it. I’m definitely trying to help my family by keeping the house clean (though I know I’m actually driving them crazy) and putting food on the table.”
Despite all the negatives and the brutality of the virus are there positives you feel are coming out of this for you? A silver lining perhaps?
“There’s definitely less overall angst or stress about obligations. Everything has been taken down a notch. I’m also spending quality time with my family, which is always a plus. When social distancing ends, I’m not jumping right back into the same routine. I’m taking these lessons with me.”
Evolution-18 is available at Boots.com in the UK and evolution18.com