My best piece of advice is to get uncomfortable and challenge your business, always
Paula Floyd is the Founder of Headkount, a beauty retail strategy company. Paula talks to 35 Thousand about the challenges of launching a business right before a pandemic, being an extrovert, and her commitment to saving animals.
“Trustworthy, positive & personal”
“We partner with beauty brands and execute their go to market retail strategy to help them scale nationwide with speed, which includes everything from in-store education, building brand relationships to gaining powerful insights and data.”
When I speak to our Beauty Educators, they are passionate about their craft, they are the ones connecting with the consumers, the are the front line. It’s one of the places where I learn what’s working and what’s not in retail.
Some of the day-to-day administrative work when I’m not connecting with others. I usually schedule these tasks first thing in the morning when I am most focused.
Late in my career, I accepted a job based on money, this blurred my vision on whether the company values were aligned with mine – the win is it led me to start Headkount and share with others what I learned in the corporate world.
Get uncomfortable and challenge your business always.
Our first pitch decks were a disaster. We spent hours and hours every day brainstorming to create our first decks, at least 50 versions. We subscribed to numerous creative sites working towards why we are different, it was a time zapper and frustrating because we were starting from scratch. I’m embarrassed to this day about our first few brand pitches. Today we have customer testimonials and data to share and we know better what we stand for. It’s funny to pull those old decks out, they’re our forever dose of humility LOL.
“Right now I have one dog and a horse, lots of gran-fur babies and I’m committed to saving as many animals as possible through various animal rescue organizations.”
“I just launched my business three months before the pandemic, so there was nothing routine established with my day to day.”
“We are better prepared, we planned a lot during our pause, we planned as if our business was going to continue to grow post pandemic. It kept us all very inspired and positive.”
“Yes both I make more time to connect with others and myself.”
“It’s rare, but when it happens it always fear based, like when I started my business I would say to myself ‘Will I ever have a customer’?”
“No gin or gym, but lots and lots of journaling, I’m a huge extrovert so spending quiet time is something I have to make an effort to do. It helps ground me, it’s where I find my truth and creative mojo.”
“Yes, now more than ever I believe we are better when we stick together.”
“What once used to be my comfort zone, traveling, is now not so comfortable. This will take me some time, I plan to ease my way back into travel. I’ve taken a couple of road trips recently, one with my daughter and the other with my husband.”
“At least one lipstick and a pair of sunglasses.”
“I’m a beauty junkie, I’m obsessed with clean beauty products, too many to list.”
“Yoga pants, or denim, T-shirt, denim, leather jacket and a pair of Converse.”
“If all goes as planned, you won’t recognize us by the size we’ve grown into, but our integrity of service will always remain the same.”
“I’d love to be part of a loving cause, like a sanctuary, to help animals and humans that are in need of love and care.”
“You are smart enough; you are beautiful enough and you are worth it!”
“We give a sh*t.”