How She Carries On with App entrepreneur Lucy Russell

• The founder of the Lucie app on taking the leap to invest in her business
• Why she doesn’t worry too much about the little things
• How Yoga keeps her sane

Lucy Russell is the founder of the Lucie app, the equivalent of a little black book that brings the best therapists in beauty, wellness, fitness and medical, directly to your door. She talks to 35 Thousand about her fast-paced family life, expanding her business and the importance of learning from mistakes.

Describe yourself in 3 words…

Determined, fast-paced, loyal.

Tell us about your work

Lucie is an app that enables you to book the best therapists – previously only available in spas -direct to your home in London, The Cotswolds, and Ibiza.

Do you work in a spare room, skyscraper, or other?

I work from my office at home.

What part of your work fills you with glee?

Customer feedback, enabling our customers to truly access the best of the best at a push of a button.

What part of your work feels like trawling through mud?

Finding new therapists in new locations.

Most pivotal point of your career so far?

Taking the leap to invest personally in the creation of the app and stepping back from looking after HNWi’s.

Best piece of advice you ever actually took on board…

Just do it…you have to learn from your mistakes and don’t be afraid to ask for help.

What’s your context outside of work – do you have family, pet fish, or external commitments?

I have a husband and three girls, two dogs and four horses. We live a very fast-paced life with horses dictating most of our free time!

How has the pandemic altered your outlook on life both personally and professionally?

It gave me time to reflect and slow down, I really enjoyed having nothing in the diary but that has changed now, and I do miss it sometimes. It also really made me value my day-to-day life and where we live and my health. I now do all my exercise at home and work from home which I enjoy.

What is currently causing you to wake in the night?

Growing the business internationally and the necessary press requirements.

What are your coping strategies? Do you have any objects, routines or tools that you find particularly uplifting? Gin or Gym? 

I love yoga and do it daily, but only for 15 mins. I also enjoy walking.

What keeps you sane? And keeps your family sane?

Yoga is my time out and for my kids, it’s riding and the freedom that gives. My husband loves losing himself in podcasts and books.

How do you stay positive when the going gets tough?

I don’t take anything too seriously. I lost my dad when I was very young and have since realised not to worry too much about the little things, however bad they seem at the time.

Are you back travelling? Where have you been recently and where are you heading next?

I haven’t travelled that much in the last two years, apart from Ibiza for work. One of my fave islands.

Finish this sentence “Currently stashed in my handbag is…’

79 lux hand cream and a good book (currently The Club) and some matcha tea.

What are your WFH or BTTO (back to the office) saviours? (routines/ products/ coffee/ music?)

Matcha tea / a very good office chair and my sausage dog.

Describe your style?

Trainers and jeans.

Name your 5 essential items of clothing? 

Trainers / cashmere jumper / jeans / t shirt / party dress just in case!

How do you see your business two years from now? 

Reaching all the major holiday hot spots.

What’s your life motto? 

Go for it…

Take a look at Lucy Russell’s website here.

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